In recent times, one of the words that’s getting a disproportionate share of lip service is innovation.
Everybody’s on to it: corporations, brands, nations, management gurus, grad and under-grads.
And while it may take less than a second to say it, it takes a lot more effort to do it.
More so if you want this thing called innovation to happen in a large group or organisation.
Then, first, you need to create an environment to do it.
You need to be able to shed away flab, bend some rules, create new ones... and then some...
After all of that, it comes down to the people: to some, innovation comes relatively easy: ‘born’ naturals. There are others for whom this innovation and creative thingi is not a cake walk.
The former are usually hyper-creative. They don’t necessarily fit into standard moulds, usually have an attention deficiency problem, and generally are not good at towing the line.
When you find this lot, pamper them.
Don’t mistake this with spoil: I say it again, pamper, even indulge but not spoil.
If you can’t hold their attention, you’ll lose them to others who can.
And all this is not a very democratic. It’s safe to say that individuals who call the shots won’t be winning popularity contests.
These choices need to be made early.
Else innovation will stay just a lip service. Stay just a trending topic. May be get an upgrade to a hashtag ;-)

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