Ok, there's heaps of stuff about this all over the internet, and in all probabilities you've already caught this; but I just couldn't not write... it's a great example of brands being co-owned by the customers. A great example of how, whether or not brands like it, conversations about them are popping up all the time; socially or in social networks.
GAP changed it's old logo a couple of days back, andthe new one just doesn't seem to be going down well with the people. It's all over the place, from GAP fans, consumers, designers, design blogs, even business and technology sites have been voicing, moderating or covering the 'new logo'.
Twitter even has a @OldGAPlogo and a @NewGAPlogo having a go at each other. Hate sites like http://www.craplogo.me/ were setup, almost overnight to help people to vent.
One wondered where this one would go. Actually not. One did expect that GAP would have to respond and acknowledge the incidents. And maybe, possibly, probably, try and retrace their steps and figure out a way to let the consumers have their say. And in likely hood, their way too.
Last night, Bill Chandler, vice president of corporate communications confirmed to Co. that "We're open to other ideas". This message then popped up on their FaceBook fan page too.
So, in the end maybe we'll be able to say all's well that ends well. But this points out a few important things. Again.
Take your customers seriously. And take the internet seriously. Power is in the hands of the people.
Today they're rejecting design. Tomorrow they will reject other stuff, not just design but your policies. They might even reject you.
Brands (and people) really have no choice. Learn to live with it. And to like it.
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